From anonymous traffic to a named organization, a score, and a person to call.
Backstory identifies the organizations on your site, reads what they came for, scores which are worth pursuing, and finds the people to contact there.
30-day free trial, no credit card required.
Everything from identify to act
One workflow: identify the organization, understand what it read, prioritize by intent, and act on a playbook.
See which organizations are on your site
Backstory resolves anonymous traffic to the organization from first-party signals, then a three-tier filter strips ISPs, VPNs, bots and hosting — leaving real organizations, companies and government agencies alike, each enriched with 50+ firmographic fields, the full set available on export. Cookieless, and no PII is used to identify the organization. Where a shared gateway can’t honestly be resolved to one organization, Backstory returns nothing rather than a guess.
See the products and topics they care about
Backstory reads the pages each organization opened and tags the offerings and topics they engaged with — grounded in your own content, shown per organization alongside a full buyer-journey timeline.
Know which are worth pursuing
A transparent 0–100 buying-intent score, tiered hot / warm / cold, built from what each organization actually did on your site. The breakdown adds up to the number — a score you can defend, not a black box. It measures how close they are to buying, not whether they fit your ICP.
Find the people to contact at that organization
Set the job titles you sell to once. For any identified organization, Backstory counts the people who work there and match those titles — free, before you spend anything — and a credit returns a name, job title, LinkedIn profile and a business email where one is available, labelled with its verification status. Sourced from a business-contact database, never from anyone’s browsing, and never the individual who visited.
A custom playbook for every organization
Every organization comes with an AI narrative and a playbook — where they are in the buyer journey and specific, journey-based next steps, drawn from that organization’s real activity.
Delivered where you already work
Alerts to Slack and email, or any tool via webhook — Zapier, Make, n8n — plus CSV export.
See what brings them in
Traffic by channel, top campaigns and your most-viewed pages — the reports any marketer expects, over any date range. What is different is the population: they count only the visits Backstory resolved to a real organization, with known bots and the filtered-out ISPs, VPNs, hosting and schools already gone. So the number beside a channel is organizations, not sessions. And no row is a dead end: open any one of them and the organizations behind it are listed underneath.
An explainable score, and a plan to act on it
The buying-intent breakdown
Every signal that moved the score is shown — pricing visits, return trips, multi-stakeholder traffic — and they add up to the number.
The per-organization playbook
Specific, journey-based next steps drawn from that organization’s real activity — so a rep knows exactly how to open the conversation.
Your channels, campaigns and content, measured in organizations
Traffic by channel, top campaigns, most-viewed pages — the reports you already read, over any date range. What changes is the population. These numbers count only the visits Backstory resolved to a real organization: known bots never enter them, and the ISPs, home broadband, VPNs, hosting and schools were filtered out long before the report was drawn. So the figure beside a channel is organizations, not sessions.
The reports you expect
Channels, campaigns and your most-viewed pages — and AI as its own channel, opening to name the AI assistants one by one: ChatGPT, Perplexity, Claude and Gemini, rather than lumping them together.
Counted in organizations
How many organizations were active in the period, how many are new and how many are returning — each against the previous period. Over the last seven days, the last quarter, all time, or any window you pick, in your own timezone.
No row is a dead end
Open any channel, campaign or page and the organizations behind it are listed underneath, with buying-intent tier, industry, size and location.
Routed where you already work
Slack
Real-time organization alerts in the channels your team lives in.
Webhooks
Push to Zapier, Make, or n8n — wire Backstory into any workflow.
Daily and weekly organization-activity digests in your inbox.
CSV export
Take your identified organizations anywhere.
See it on your own traffic.
Add a snippet and identify the organizations already on your site — and how close each one is to buying.
30-day free trial, no credit card required.