About Backstory

Our Mission

Traditional B2B analytics tools force you to choose between data quality and privacy compliance. We believe enterprise teams deserve high-accuracy account intelligence without compromising on GDPR requirements.

Backstory was built to solve this—combining IP-to-company identification with privacy-first architecture, so B2B teams can identify enterprise accounts and track complete buyer journeys without cookies, fingerprinting, or storing personal data.

What We Do

High-Accuracy Account Identification

Identify enterprise accounts from website visitors using 3-tier quality filtering that removes ISPs, VPNs, and hosting providers. Enrich with up to 60+ firmographic fields including industry, company size, location, funding, and technology stack.

Sample data

B2B Buyer Journey Tracking

Aggregate multi-visitor activity into a complete account view. Follow buying-committee behavior with session timelines, engagement metrics, and first-touch, last-touch, and conversion-path attribution across your marketing channels.

Sample data

Privacy-First Architecture

Privacy-first by design. IP addresses never stored—only enriched to company domain. Server-side session correlation without cookies or fingerprinting. Data minimization with 8-hour cache alignment to visit sessions.

Our Values

• •Quality Over Quantity: 3-tier filtering ensures high signal-to-noise ratio for enterprise accounts
• •Privacy by Design: Privacy built into the architecture, not bolted on afterward
• •Transparency: Identification confidence scoring shows exactly how reliable each account identification is
• •Enterprise-Grade: Built for B2B teams who need accuracy, compliance, and account-level intelligence